ABOUT

"Be the change you wish to see in the world."

— Mahatma Gandhi

Thuli, meaning 'drop' in Tamil, symbolizes our belief in the power of small acts to create vast ripples of change. A vibrant celebration of craftsmanship and heritage, Thuli bridges timeless Indian artisanship with contemporary fashion. Our collection offers not only wearable art but also a testament to the skill of hand block printing and weaving techniques from Kutch and Bengal. Each piece is meticulously crafted to tell a story of sustainability, culture, and design innovation. At Thuli, we strive to support small-scale artisans by fostering economic empowerment through ethical practices, ensuring that every purchase enriches both the wearer and the creator.

Every Thuli garment tells a story of meticulous craftsmanship and traditional artistry. Our garments are brought to life by skilled artisans from Kutch and Bengal, who have honed their craft over generations. Using techniques passed down through the ages, such as hand block printing and the intricate weaving of Jamdhani and Khadi, each fabric is a canvas of cultural expression. These artisans work with a blend of precision and creativity, ensuring every piece is unique. By choosing Thuli, you’re not just wearing a garment; you’re preserving a piece of heritage and supporting the artisans' livelihoods in a tangible way.

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Our Journey to India

You can live your entire in India and still not get to experience everything it has to offer. During our first Thuli trip to India, we visited villages across West...

Ajrakh - The Art of Block Printing

Our designs are hand-drawn in the USA and brought to life by our talented artisans in India using traditional Ajrakh Hand block printing techniques. In this journal entry, we’re exploring...

From France with Love...

Like all great love stories, it lit a spark we couldn’t ignore. What started in France led us on the path to India, where we turned our dream into reality...