When we design the prints for our collection, we think of new ways to give classic prints a contemporary twist. Joyful dressing is at the heart of what we do at Thuli – because we believe clothes have the power to show who we are and change the world.
Our designs are hand-drawn in the USA and brought to life by our talented artisans in India using traditional Ajrakh block printing techniques.
In this journal entry, we’re exploring the ancient history behind this craft and how it creates clothing that will last a lifetime.
This ancient art form dates back over 4500 years, with archaeological evidence suggesting that block printing is the oldest printing method in India.
‘Ajrakh’ comes from the Arabic word for blue, as indigo blue was one of the first printing colors widely used throughout India. Fast forward to today, and ajrakh block printing is still used to bring intricate patterns to life. The geometric patterns are printed onto the fabric using wooden blocks with natural mineral and vegetable dyes. The beauty of this craftsmanship is that it gives every garment a special feel with a vibrancy and quality you can’t recreate with a machine.
Celebrating Traditional Craftsmanship at Thuli
Every print in our collection is hand-drawn and hand-blocked onto pure hand-woven fabrics. We’ve chosen this method to preserve the traditional techniques and processes that make this art form unique.
Our garments continue a tradition that dates back thousands of years. We’re proud to be celebrating this traditional textile printing technique with contemporary designs.
Find out more about our journey to creating ethical fashion at Thuli by exploring our journal or shopping our latest collection online.
