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THULI

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Slideshow about our brand

One drop creates a ripple of impact

Thuli (pronounced thoo-lee) means “a drop”. It reflects our belief that small, considered choices add up to meaningful change. Each piece is designed in the USA and made by hand with our artisan partners in India, using traditional crafts such as hand block printing and handloom weaving. We work in small batches, share how our clothes are made, and hold ourselves to the standards of a Certified B Corporation.

Dresses

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Handmade with love

Discover the timeless beauty of block printing, a craft perfected through generations. Each piece is meticulously hand-stamped by skilled artisans from Kutch, Gujarat, using eco-friendly dyes on sustainably sourced fabrics. Our block prints embody a rich cultural heritage, bringing stories of artisanal craftsmanship directly to your wardrobe. Experience the blend of traditional methods and contemporary style with each fabric telling its own unique story. Dive deeper into the world of artisanal textiles and explore our collection.

The hands behind Thuli: block printing, weaving and spinning

Tops and blouses

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The process

Thuli brings together traditional craftsmanship and modern design, honoring the artistry behind every piece. Our goal is to make every drop count as we give back.
Artisan spinning cotton yarn by hand
Handspun
Artisan weaving cotton on a handloom
Hand-woven
Hand block printing fabric with a carved wooden block
Handblock printed

journal

Our Journey to India - THULI

Our Journey to India

You can live your entire in India and still not get to experience everything it has to offer. During our first Thuli trip to India, we visited villages across West...
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Ajrakh - The Art of Block Printing - THULI

Ajrakh - The Art of Block Printing

Our designs are hand-drawn in the USA and brought to life by our talented artisans in India using traditional Ajrakh Hand block printing techniques. In this journal entry, we’re exploring...
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From France with Love... - THULI

From France with Love...

Like all great love stories, it lit a spark we couldn’t ignore. What started in France led us on the path to India, where we turned our dream into reality...
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